Passion, performance and unmistakable style come together as Italian Day returns to The Motorist for a celebration of everything that makes Italian cars and motorcycles so special.
From breathtaking supercars to charismatic classics, Italian Day is a chance to experience some of the world’s most beautiful automotive design in one place. Whether you’re a lifelong enthusiast or simply appreciate stunning machinery, expect a day packed with incredible vehicles, passionate owners and one of the friendliest atmospheres of the year.
Discover an outstanding display featuring Ferrari, Lamborghini, Maserati, Alfa Romeo, Lancia, Fiat, Abarth, alongside legendary motorcycles from Ducati, Aprilia and Moto Guzzi. From the unmistakable curves of a Ferrari 458 and Lamborghini Huracán to classic Alfa Romeos, rally-bred Lancias, rare Fiat performance models and beautifully restored Italian icons, there’ll be something to capture every enthusiast’s imagination.
Italian Day is about more than just the cars. It’s about the people behind them. Owners from clubs and communities across the country come together to share their passion, tell the stories behind their vehicles and celebrate a nation renowned for producing some of the most exciting machines ever built. Whether you’re arriving in an Italian classic, a modern performance car, a Ducati or simply coming along to admire the displays, you’ll be made to feel right at home.
Throughout the day you’ll have the chance to explore dedicated club displays, meet fellow enthusiasts and enjoy an incredible mix of automotive history, engineering and unmistakable Italian flair. Every year the event continues to grow, making it one of the standout dates in The Motorist calendar.
When you’ve explored the displays, head into the Drivers Lounge to enjoy breakfast, lunch or artisan coffee, browse the retail store or simply relax and soak up the atmosphere. Italian Day is the perfect excuse for a summer drive, catching up with friends and enjoying a fantastic day surrounded by beautiful cars and great company.
Free to attend. No booking required. Simply arrive, park up and enjoy the day.
Own an Italian car or motorcycle club? We’d love to have you join us. Get in touch to reserve a dedicated display area and become part of one of our most colourful events of the year.